Werther's Original

Home Sweet Home

The Werther’s Original “Home Sweet Home” campaign was the first large-scale, global campaign from the brand in five years. The campaign was inspired by the insight that half of U.S. adults report experiencing loneliness—and the brand could help answer the emotional need for connection and comfort.

The “Home Sweet Home” campaign celebrates connections and the idea that home is more than a place, it’s a feeling. A warmth and connection, a feeling of being loved. And just like home is more than a place, Werther’s is so much more than just a candy. It too is comfort and memories, connection and warmth. Werther’s Original can help people feel home sweet home, no matter where they are.