Mamba

When re-positioning Mamba for the US market, we learned our target group was busy hustling and turned to Mamba when they needed to chill and recharge. We named this group “Whac-a-Mole Warriors” and tapped into their emotional need for a momentary break as the impetus for the “Take a Beat” campaign. After three hugely successful years of the campaign, we leveraged the TikTok trend of looping videos to demonstrate that no matter where you are, your chill is waiting.