Athletes Unlimited | Softball League

Dame teamed up with Athlete’s Unlimited for a legendary launch —the first-of-its-kind professional women’s softball league. We concepted team identities and narratives for all four inaugural teams with the added challenge of not linking them to a city or geographic location. Dame also created the logos for The Bandits and The Talons, receiving critical acclaim. Dame was then tapped to lead the launch campaign, complete with multiple TV spots and a comprehensive digital, social and in-stadium campaign. 

 

This wasn't just another branding exercise. This was proving that AUSL softball had the authenticity, attitude, and audacity to be legendary from the moment it launched.