Werther's Original | The Original Pocket

dame creative knew people love carrying

Werther's Original with them in purses and

pockets. That led us to an "ah-ha" moment—the

tiny pocket on nearly every pair of jeans is made

to carry a Werther’s caramel, of course!

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To further own this idea, Werther’s created jeans with 30 tiny pockets. We then offered lucky consumers the chance to win a pair. A tongue-and-cheek video highlighted this quirky brand act.

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