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Chicago CTA Know Your Rights

City of Chicago

Know Your Rights

The mayor tapped us to create a campaign to educate victims of human trafficking that what they were experiencing was illegal and that they had rights. We met with victims and then documented first-hand experiences in simple terms and punctuated them with “It’s Wrong. Know Your Rights.” The universal need to feel safe and secure is a human right and the simplicity of verbiage was paramount to break through.

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  • First of its kind campaign against Human Trafficking 

  • Campaign leveraged by multiple other cities

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